Dixon Hospitality has been undertaking a steady campaign to refurbish many of its Melbourne CBD properties. When Dixon turned its attention to the Imperial Hotel, opposite the Spring Street parliament buildings, it began with the rooftop, transforming it from unused, dead space to a chic urban venue in its own right.
The Imperial’s rooftop was an instant hit. As the refit unfolded, thousands tracked its progress from surrounding high-rise office blocks.
The rooftop, masterminded by Newline Design’s Jon Mikulich and built by Ramvek, provides bar snacks and a range of tap beer, served from repurposed shipping containers — evoking an exciting, hawker-style environment.
Pub manager Steve Marrs and Dixon Hospitality COO Craig Ellison made the decision to ensure the rooftop was female friendly. No smoking would be allowed and if you wanted your fix of big-screen sport, you’d need to avail yourself of one of the dozens of televisions downstairs. “The Imperial Rooftop has been a huge success for us,” remarked COO Craig Ellison. “It’s really been like opening a whole new venue that brings in a whole new demographic.”
Ensuring maximum comfort in the unpredictable Melbourne elements is a contingent of Bromic outdoor heaters. From the beginning we were very aware we needed to keep our patrons warm and comfortable, which is why we specified Bromic Platinum Smart-Heat™ gas heaters. The Platinum series produces radiant heat, which means they’re very resistant to wind. Plus they look good. We’re very happy with the results.”