Celebrating their 60th anniversary, the 2015 Red Dot Awards brought together 38 internationally and professionally diverse experts in design to appraise 4928 entries from 56 countries, assessing products in areas such as ergonomics, innovation, functionality, durability and quality. While in recent years ‘Design Concept’ and ‘Communication Design’ awards have been added to honour excellence in these areas, the core of Red Dot is its ‘Product Design’ award, an accolade less than a quarter of entrants were lucky enough to earn.
“Receiving a distinction at the Red Dot Award confirms the quality of a product and communicates its success in a contemporary way, thus setting it apart from the masses,” explains Red Dot founder and CEO, Professor Dr. Peter Zec, before noting the organisation’s role as an ambassador for the natural success of innovative design in the marketplace. “Innovation is not always visible with the naked eye. Often it is hidden aspects, such as a refined technology inside the product or an improved combination of materials, that constitute a lucid and sometimes brilliant new development.”
Bromic’s Tungsten Smart-Heat Portable™ Heater’s directional delivery of radiant heat in an elegantly ergonomic package resonated with the jury for this reason, recognised for its revolutionary re-think of portable outdoor heating. Differentiated from competitor products not only through drastically different design, but also technological superiority in performance and efficiency, the Tungsten Smart-Heat™ Portable practically personifies the Red Dot Award’s core values, making it an obvious choice in the Heating & Air Conditioning Technology category.
“Bromic Heating’s hard-working engineering team strive for design intelligence in all aspects of product development,” boasts Bromic Heating’s Managing Director, Scott Smith. “Our heaters are visually attractive, yes, but strong design is more than that. Through thorough research and development, we have created a comprehensive range of technologically-advanced gas, electric and portable heaters that not only look great, but drastically outperform anything else on the market. We intentionally designed the Tungsten Smart-Heat™ Portable to shake up the aesthetically stagnant portable outdoor heating industry, so to see it displayed as the work of art we always intended it to be alongside other examples of exceptional design at the Red Dot Design Museum in Essen is an absolute honour.”