Del Frisco’s Grille – Santa Monica, California, USA

From Imagination To Reality

Imagine enjoying a meal inspired by local flavors whilst looking out over a picturesque park that gently meanders down to a classic west coast beach with the Pacific Ocean stretching out into the distance. Now imagine being able to appreciate this amazing vista not just in the warm summer months, but all year round, regardless of the season.

For the team at the newly opened Del Frisco’s Grille in Santa Monica, delivering this experience by taking advantage of the location’s classic views would influence nearly every aspect of the restaurant – especially when it came to the outdoor dining space.

“Heating, especially coming into the winter months, is an important aspect, and our experience with these heaters has been very positive.”

“We have a location that’s on a prime corner that overlooks the iconic Santa Monica Pier and obviously the Pacific Ocean,” Dave Buehring, the Operations Manager explains. “The foot traffic we have here is tremendous, so the outdoor area is very, very important to the business.”

Inspired by the spirit of the ocean and designed by well-known firm SF Jones Architects, who’ve worked on a number of upscale restaurants in Southern California, the outdoor dining area at Del Frisco’s represents a significant part of the venue’s appeal, as well as its revenue potential. By choosing to install Tungsten Smart-Heat Gas heaters from Bromic Heating, the designers ensured the trading period for this 110 seater space would be extended virtually all year round.

“Heating, especially coming into the winter months, is an important aspect, and our experience with these heaters has been very positive,” Dave continues. “They throw off a tremendous amount of heat for our guests and we can also direct the heat at different angles, which is obviously a good thing as well.”

With a chic design that would complement the ambiance of any outdoor patio area, the Tungsten Smart-Heat Gas heater has been engineered to provide efficient and effective heating. By matching style with performance, these heaters allow imagination to be reality and in the case of Del Frisco’s Grille, have translated into a very real increase of an estimated 25-30% in profits.

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