A talking point in the nation’s capital
In a town famous for talking, there was only one thing on the lips of the patron’s at the magnificent W Hotel’s POV terrace bar last winter – the newly installed Platinum Smart-Heat Gas and Tungsten Smart-Heat Electric heaters from Bromic. “Customers love them,” Director of Bar Concepts, Scott Vollmer says happily. “We remember having a lot of tables ask and inquire about how efficient and cool they looked.”
“We were really happy with them and I think for the size of the space we have, we’ve certainly seen a great return on the investment on these”
For Scott and the team at the W, the positive reactions were the satisfying conclusion to an important refocus of the design and feel of the terrace, to position the venue as Scott summed up as “trendy and modern and cutting edge”. But as everyone in Washington DC knows, looks aren’t everything and actions speak louder than words. For the heaters to really be a success it was important they had the performance to back it up.
“With these heaters we have literally to flick a switch and all 8 are turned on and in about 15-20 minutes they heat up the space,” Scott goes on to illustrate. “They’re out of the way but yet they still radiate heat…and you can really feel that when you’re standing or when you’re sitting in fact.”
Located in the center of Washington DC and with its spectacular views overlooking the White House and the Washington Monument, the W Hotel is host to prominent visitors all year round. The opulent terrace is a premium location and this year served as the ideal location to celebrate Inauguration Day. It was then that Bromic’s heaters proved integral in keeping patrons comfortable for this momentous occasion.
“We were really happy with them and I think for the size of the space we have, we’ve certainly seen a great return on the investment on these,” Scott finishes by saying. “For us it’s all about keeping people happy and warm outside.”
So it seems the word is spreading. By not sacrificing design for performance – or vice versa – Bromic’s line of gas and electric heaters are the perfect complement to any outside patio or dining area. They’re not only the source of efficient heat, but are also the source of much heated conversation.