With an expansive menu of ethically-sourced edibles, Burger Lounge’s chain of restaurants offer a fresh alternative in an industry that has long suffered from over-processed, unhealthy choices. As one of few to successfully ride the gourmet fast-casual food wave sweeping up time-poor consumers around the world, Burger Lounge were quick to identify the importance of creating a comfortable, yet classy setting to match the menu.
“We feel that the sleek look of the Bromic Platinum Smart-Heat™ gas heaters, along with their exceptional functionality, makes our restaurants more appealing and draws guests inside,” boasts Adam Rinella, Director of Real Estate & Construction at Burger Lounge. “Our guests love them. They look extremely cool and keep our guests warm. We get a lot of compliments on them.”
Burger Lounge’s unique take on the humble hamburger is of course the key to bringing business through their doors, but as Adam points out; encouraging customers to dine in through investment in appealing décor can reap its own rewards, especially when considering the extended possibilities for alfresco dining offered by a well-planned heating solution.
“If we can make it comfortable for them, our guests generally prefer to sit outside,” Adam adds. “We have always had heaters on our patios. We have 13 restaurants, all with outdoor patios, and usually 20-35 outdoor seats. [Patrons spend] more time and money when they are sitting comfortably outside. They tend to buy a second beverage, either beer, wine or a milkshake.”
Cultivating a bustling outdoor area can also increase a store’s foot traffic, with passers-by converted to purchasers through previews of products in the hands of happy patrons. “We are certainly busier during the summer months,” Adam notes, “but heating our outdoor areas has definitely improved business in the colder months.”
As proven by Burger Lounge, there is no need for profits to drop whenever the temperature decides to. With the help of Bromic’s Platinum Smart-Heat™ Gas Heaters, Burger Lounge are able to focus on crafting sustainable snacks from the finest whole food ingredients all year round.